Refined Advertising: Turning ads into artwork


Credit: La Curacao

As I have stated before, I admire the ability of AdsoftheWorld to constantly produce monthly advertising showcases that display the ability of advertisers to effectively utilize a medium (print, video, etc.) to convey their respective messages. To pay homage to them and their talent, I am posting a series of advertisements that I believe effectively use art to make a simple ad concept more appealing. The above advertisement is for a hispanic department store chain that is headquartered in Los Angeles. They sell many different items, including this blender. The name of the image is “Naranja con Zanahoria” which means “Orange with Carrot”(representing a couple of things that can be blended to make a shake or smoothie in one of their blenders) in Spanish. The tagline of the advertisement is “Mezcla es un arte” which means “mixture is an art”. I agree with this statement, and the mixture of advertising with art is a skill that can make for a very effective tool of persuasion.

 

 

BFW Badminton: This advertisement for the Badminton World Federation makes great use of action lines to bring life to a sport that some people may look at as casual and not very competitive. People actually put forth as much effort, if not more, than a volleyball player would in a professional match. This ad helps show that the sport can be much more exciting than it may seem.

 

 

Purell Hand Sanitizer: This advertisement surprisingly doesn’t draw a completely grotesque image that scares consumers into using their product. Instead, the creators of this ad decided to go in another direction and went with a simple portrait of awareness. The hand depicted in this ad contains various images of all of the things you may come in contact with in the course of a day. Some of the things, as people may not be aware, have germs on them and can potentially harm them

 

 

 

Invaders Pest Control: The simplistic artwork used in this advertisement drives the point what the business is trying to accomplish. The mosquito is being disintegrated and basically removed completely. When the image of disintegration comes to mind, you think about Marvin the Martian with a ray gun leaving only a pile of dust. I believe that was the message that they were trying to convey: When you enlist the services of Invaders, they set out to completely remove any pest you may have in your house/office/other space.

 

 

 

Anthropomorphism, or the appearance of human traits or emotions in a non-human entity, is used in this commercial for Maynards wine gums. Maynards is a candy manufacturer based in the United Kingdom and Canada. Their main candy is wine gums, so it makes sense to portray their candy in the way that they do in the commercial. The mouth and the gummies are given human bodies, and the mouth exhibits an unrelenting desire to eat the candies. He chases them around any location the candies may be; whether it may be in a tennis court like they are in this commercial, a park, a fishing hole, or anywhere else. The gummies show fear and run off every time one of them may spot their hungry pursuer. I think this is an interesting way to show consumers that their candies are both delicious and in high demand. It’s goofy, but effective.

For reference, here’s the link again to the page that inspired this post: www.adsoftheworld.com

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Pages that inspire me: Ads of the world

Ads Of The World

As an individual with an interest in advertising, I find myself looking at current ads from local and national businesses with a critical eye. The owner of this page gives on new advertising trends and sometimes offers his own views on the matter. Whether I disagree or not with the ideas the page holds for what is or isn’t a good ad, it’s important to see polarizing views on anything. The posts seen on this site are primarily archive image/video ads, but the monthly blog posts sum up the quality ideas coming from advertisers around the globe. This post includes major forms of media such as print, video, and outdoor advertisements and ranks them with an Olympic-style 3-medal system. The users of the page post regularly with valuable input on the content and ultimately decide what makes it in to the monthly spotlight post. 

This page inspires me in its ability to maintain such a wide scale approach to ad review and active user base. If the scope cannot be matched, this page will be dedicated to providing valuable content and not simple posts that take up space and ultimately waste the time of the both the reader and writer. I value the input of my followers and hope that I can create a discussion board that can amplify the meaning of my content with meaningful posts and well-thought discussions. I will do my best to provide content that will engage my readers and lead to a greater understanding of advertising and where the advertising world is going. For example, one of the ads posted on Adsoftheworld comes from a French agency, and uses comedy to show the strength of its product:

Credit: Essilor and AdsOfTheWorld

I feel that humor tends to draw away from what makes people self conscious. People who are sensitive about their glasses can be delighted to see the contrast between the extremes portrayed in the advertisement and a simpler situation where they may need to clean their glasses. While I am not familiar with the company in the commercial due to it being a non-domestic entity, I did find it easy to remember the OptiFog technology used in the glasses by the somewhat rhythmic delivery of “Stop the fog with OptiFog.” That delivery makes the ad last longer than the 20 second duration in the minds of the viewer.

Last month’s Gold medal winner in the spotlight article was created by a Swiss advertising agency for UNICEF:

Gold Medal Print: Unicef

Credit: AdsOfTheWorld and unicef.ch

The simplicity of the ad strengthens the charity’s purpose for placing it. Some people believe that when you make a donation to a charity, the money wouldn’t be allocated correctly or would be wasted on extraneous spending such as paying executives or extravagant ad campaigns. The ad simply places the images of both a hand and fork, the combination of which essentially tells the consumer that their handout would be so somebody less fortunate would be able to eat. There is no way to misconstrue that message and it was done as efficiently as possible.

About the two ads displayed: Do you think the ads do a good job of supporting their product? Is there a better way to get the point across?

About the blog: Would you like to see me make a spotlight similar to what this blog has done featuring ads I have seen on TV, outdoors, or the web?

Thanks for your input. It is greatly appreciated.

Link to the blog: http://adsoftheworld.com/blog