As an individual with an interest in advertising, I find myself looking at current ads from local and national businesses with a critical eye. The owner of this page gives on new advertising trends and sometimes offers his own views on the matter. Whether I disagree or not with the ideas the page holds for what is or isn’t a good ad, it’s important to see polarizing views on anything. The posts seen on this site are primarily archive image/video ads, but the monthly blog posts sum up the quality ideas coming from advertisers around the globe. This post includes major forms of media such as print, video, and outdoor advertisements and ranks them with an Olympic-style 3-medal system. The users of the page post regularly with valuable input on the content and ultimately decide what makes it in to the monthly spotlight post.
This page inspires me in its ability to maintain such a wide scale approach to ad review and active user base. If the scope cannot be matched, this page will be dedicated to providing valuable content and not simple posts that take up space and ultimately waste the time of the both the reader and writer. I value the input of my followers and hope that I can create a discussion board that can amplify the meaning of my content with meaningful posts and well-thought discussions. I will do my best to provide content that will engage my readers and lead to a greater understanding of advertising and where the advertising world is going. For example, one of the ads posted on Adsoftheworld comes from a French agency, and uses comedy to show the strength of its product:
Credit: Essilor and AdsOfTheWorld
I feel that humor tends to draw away from what makes people self conscious. People who are sensitive about their glasses can be delighted to see the contrast between the extremes portrayed in the advertisement and a simpler situation where they may need to clean their glasses. While I am not familiar with the company in the commercial due to it being a non-domestic entity, I did find it easy to remember the OptiFog technology used in the glasses by the somewhat rhythmic delivery of “Stop the fog with OptiFog.” That delivery makes the ad last longer than the 20 second duration in the minds of the viewer.
Last month’s Gold medal winner in the spotlight article was created by a Swiss advertising agency for UNICEF:
Credit: AdsOfTheWorld and unicef.ch
The simplicity of the ad strengthens the charity’s purpose for placing it. Some people believe that when you make a donation to a charity, the money wouldn’t be allocated correctly or would be wasted on extraneous spending such as paying executives or extravagant ad campaigns. The ad simply places the images of both a hand and fork, the combination of which essentially tells the consumer that their handout would be so somebody less fortunate would be able to eat. There is no way to misconstrue that message and it was done as efficiently as possible.
About the two ads displayed: Do you think the ads do a good job of supporting their product? Is there a better way to get the point across?
About the blog: Would you like to see me make a spotlight similar to what this blog has done featuring ads I have seen on TV, outdoors, or the web?
Thanks for your input. It is greatly appreciated.
Link to the blog: http://adsoftheworld.com/blog